In order to link with Assignment 3, Students will access an industry after approval by the Examiner
Each group will write a detailed strategic analysis of the industry as an essay of no longer than 3,000 words excluding references and appendices.
Guideline: 3,500 words + or – 10%. APA type referencing is required, and deductions will be made for spelling, grammar, punctuation and referencing errors.
Cover Sheet required/ Names and Lincoln Identification numbers
Task: Essay: “For an industry of your choice, and using the theoretical models in the course, describe the major factors influencing it, and provide evidence of its products, markets and competitors as appropriate.”
Title – Choose your own specific one to suit the subject. Be creative.
Introduction 15% – Briefly describe the industry history including financials, the type, stage of development etc. then list your subsequent headings/sections briefly.
Using the theories/models from the course: Define/discuss the Industry What are its attributes? – size, structure, products, employee numbers, turnover, no of customers, competitors, growth/decline, major issues
Analysis 30% Using the theories/models from the course: Explain how difficult /competitive are the industry environments – what are the main factors?
Conclusions 5% Critical summary
References 5% Minimum 10 Please number these
Appendices 5% Minimum 5 Please number these
Overall Comments/ Mark