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Declaration of Original Work

Plagiarism is a serious misconduct. No part of students’ assignment should be taken from other
people’s work without giving them credit. All references must be clearly cited. Any plagiarism
found in students’ completed assignments can lead to disciplinary actions such as mark deduction,
disqualification or even expulsion by the School.
Prior to your submission, you MUST sign the “Declaration of Original Work” (template to be
provided in Moodle) on the covering page of your completed assignment indicating that the work
you have completed is your original work. The signed declaration must be submitted with your


You MUST include (a) full student name, (b) student number, (c) subject code, (d) subject group
(e) page number and (f) total number of pages on EVERY answer sheet.
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BrainCo FocusFit – One of the new and coolest products in ****
Focus can be hard to achieve, and there have been
many products over the years promising to get you
in the zone. The latest innovation comes from
BrainCo. The company was at CES, showcasing
their newest product, the FocusFit; an EEG
headband designed to determine your level of focus.
The headband sits over the top of your forehead and
behind your ears, a bit like a pair of glasses but
higher up. The rear of the left-side has sensors to measure your brain activity, and an algorithm
turns that into a measure of focus. BrainCo pictures you using the headband pre-workout to
improve your concentration.
The headband connects to the FocusFit app, and once you achieve the desired level of focus, a
video will begin to play. You can then start a workout from the optimal level of attention. Postworkout put the band back on, and you’ll be guided through a meditation to close out your session.
(Source: (accessed on Nov. 25,
Based on the above information, each student should prepare a marketing proposal to market this
cool and new product, FocusFit, to the HK market in the coming year. The marketing
proposal should include the following marketing components:

  • Key marketing objectives
  • Segmentation, targeting and positioning (STP)
  • Marketing mix strategies (i.e. 4Ps)