Title: Opinion essay (Op-Ed) and Rationale
Expectations: Opinion piece
Non-profit organization: Gay and Lesbian Rights Lobby
APA style Essay代写
You will write an opinion essay based on the guidelines presented in the readings. Basically, this will be an informative and persuasive magazine or newsletter essay. Note also that you should have read hundreds of these over your lifetime and you should be a regular consumer of Op-Ed essays if you choose this option. As professional communicators you should regularly read such content.
The essay must examine an issue that is being promoted by your chosen non-profit organisation and target a newspaper or magazine (print or online mass media outlet) that will reach the target audience in the media plan for your organisation. You should tie the issue into something covered already in the media. Note: Social Media is not appropriate for this assignment, social media sites do put publish original op-ed essays except when they are republishing them from actual media outlets. You should explain your choice of outlet in the rationale.
The opinion essay is written as an actual timely response to an issue from the leader of your chosen organization. Thus, you must write it in their “voice.” Their name will appear under the Op-Ed essay.
Rationale
Explain the rationale behind your decisions in writing your opinion piece. Your rationale must include academic references to class readings only or content from your media outlet chosen such as past stories from their newspaper/magazine, etc. (not web sites or online sources) that inform your choices of opinion angle, target audience, topic, newspaper choice, writing style, etc.
In other words, the only support you should use for this assignment should come from the class readings and texts, and the media outlets you target for your individual assignments. Do not search for random support on the internet to justify the decisions you make. We are reading lots of information that does that already. Use only class texts and materials.
TIPS Essay代写
1.Make sure you have conducted copious research about your organization and
the topic so that your op/ed essay has the right tone for your organization and
speaks to an issue of importance.
2.No ”this,” “it,” “their,” contractions, etc. Use proper nouns and clear referents
whenever you write. Do not say “we” use your organization’s name. You want your name to appear in the newspaper, not “we” or a vague acronym.
An Opinion Piece
. What do you notice about the first sentence?
. What about the way the article unfolds?
. What is different to a media release?
An opinion piece
- http://www.abc.net.au/news/2017-03-20/issleepwalking-problematic-and-can-it-becured/8369910
- http://www.abc.net.au/news/2017-03-20/howobesity-causes-cancer-and-makes-screeningtreatment-harder/8369194
- http://www.smh.com.au/comment/alertness-to-mentaldisorders-key-to-preventing-youth-suicides-20150326-1m7yjf.html
- http://www.abc.net.au/news/2012-02-14/maher-the-rightto-read-and-write/3829196
Op-ed piece
- Aim to appeal to intellect and to persuade.
- Know your audience well enough to find common ground.
- Set out your arguments and delineate the debate.
- Argue cause and effect; use analogies and examples.
Types of leads
- Look for the most interesting entry point in the story for the reader—you are not searching for a news angle as you would for a news story.
- Direct appeal—reach out directly to audience.
- Anecdotal—tell story that resonates with audience.
- Quotation—it must be very clear who the speaker is.
Opinion structure
1.The lead—this reaches out directly to your audience with an anecdote, a comment. It can be informal—it does not have to include the news angle.
2.A “nub” paragraph—a summary of the main point you want to make, saying why the story matters (look at literacy example)
www.abc.net.au/news/2012-02-14/maher-theright-to-read-and-write/3829196
3.The body—a series of paragraphs that develop the sub-points in the story and support the main point you have set out in the nub paragraph; each paragraph will be about a different aspect of the argument but all contribute to the point. It is here that you mention what your client is doing to address the problem/issue.
4.A conclusion—a few paragraphs that echo the lead or restate the main point to give a feeling of closure.
Opinion writing
- In a media release you must maintain an appearance of neutrality, it is written in the style of an objective news article.
- A letter to the editor or op-ed piece is overtly persuasive.
- It is also an appeal to the intellect so you must construct the argument using evidence.
Your opinion piece Essay代写
- For this assignment, you are writing an opinion piece FOR your client.
- So it will be SIGNED by your client, your client’s name will appear in the publication as having written the opinion piece.
- You can still write in either the first or the third person, but remember you are writing in the “voice” of your client.
Evidence of research into the issue and into coverage of issue in the media：
Excellent research into media coverage of the issue. Used information effectively to promote your case. Included reference to article(s) or news coverage on the issue that have appeared in your target media outlet, enjoyable to read, etc.
Clear identification of the opinion point or topic that is of key interest to the non-profit client. Issues is newsworthy and timely：
Opinion clearly and forcefully presented. References made to where the topic appears in the news source that is being targeted or to a current news story in the media in general. Opinion relates to issue of major significance to your non-profit organisation and is strongly newsworthy.
Quality of expression in opinion essay AND rationale ：
Outstanding quality of expression. Excellent presentation of coherent and forceful opinions. Language appropriate for the targeted media outlet. Rationale shows clear and logical thinking, well-expressed, good support.
Explanation of decisions taken in writing, rationale, & quality of references
Outstanding and insightful content. Decisions made and succinctly explained. Wide ranging reading with excellent referencing.
非营利组织:同性恋权利游说团
APA风格 Essay代写
你将根据阅读材料中的指导方针写一篇观点文章。基本上，这将是一份信息丰富、有说服力的杂志或时事通讯文章。还要注意的是，你一生中应该读过数百篇这样的文章，如果你选择这个选项，你应该是专栏文章的常客。作为专业的交流者，你应该定期阅读这些内容。
文章必须检查你选择的非营利组织正在推广的问题，并针对报纸或杂志(印刷或在线大众媒体渠道)，这将达到你的组织的媒体计划的目标受众。你应该把这个问题和媒体已经报道过的事情联系起来。注:社交媒体不适合这项任务，社交媒体网站确实会发表原创评论文章，除非它们是从实际媒体渠道重新发布的。你应该在理由中说明你选择的出路。
观点文章是作为对你所选择的组织的领导的问题的实际及时的回应而写的。因此，你必须用他们的“声音”来写。他们的名字将出现在专栏文章下面。
根本原因
在写你的观点时，解释你的决定背后的理由。你的理由必须包括只涉及课堂阅读的学术参考，或者来自你选择的媒体渠道的内容，比如他们报纸/杂志上的过去的故事，等等。(不是网站或在线来源)告知你选择的观点角度、目标受众、主题、报纸选择、写作风格等。
换句话说，你应该对这个作业使用的唯一支持应该来自课堂阅读和课文，以及你个人作业的媒体渠道。不要在网上寻找随机的支持来证明你的决定是正确的。我们正在阅读大量已经做到这一点的信息。只使用课堂课文和材料。
小费
1.确保你对你的组织进行了大量的研究
主题，以便你的论坛版论文有适合你的组织的基调
谈到一个重要的问题。
2.没有“这个”“它”“他们的”缩写等等。使用专有名词和明确的指称
无论何时你写作。不要用你组织的名字说“我们”。你希望你的名字出现在报纸上，而不是“我们”或一个模糊的缩写。
一篇评论
. 你注意到第一句话了吗？
. 文章展开的方式呢？
. 媒体发布有什么不同？
意见稿
- http://www . ABC . net . au/news/2017-03-20/issleepwalking-problem-and-can-be cured/8369910
- http://www . ABC . net . au/news/2017-03-20/how肥胖症-病因-癌症-筛查和治疗-难度/8369194
- http://www . smh . com . au/comment/alertment-to-mentaldisorders-key-to-prevention-youth-selects-2015 03 26-1 m7y JF . html
- http://www . ABC . net . au/news/2012-02-14/Maher-the-right-to-read-and-write/3829196
专栏文章
- 旨在吸引智力和说服。
- 充分了解你的观众，找到共同点。
- 陈述你的论点，描述辩论。
- 辩因果；使用类比和例子。
销售线索的类型
- 为读者寻找故事中最有趣的切入点——你不是像寻找新闻故事那样寻找新闻角度。
- 直接吸引力——直接接触观众。
- 轶事——讲述能引起观众共鸣的故事。
- 引语——说话者必须非常清楚。
意见结构
1.线索——通过一则轶事、一条评论直接传达给你的听众。它可以是非正式的——它不必包括新闻的角度。
2.一个“要点”段落——对你想表达的主要观点的总结，说明为什么这个故事很重要(看看识字的例子)
www . ABC . net . au/news/2012-02-14/Maher-right-to-read-and-write/3829196
3.正文——一系列段落，发展故事中的分点，支持你在核心段落中阐述的要点；每一段都是关于论点的不同方面，但都有助于说明问题。在这里，您提到您的客户正在做什么来解决问题。
4.一个结论——几个段落重复了引导或重申了主要观点，给人一种结束的感觉。
观点写作
- 在媒体发布中，你必须保持中立，这是以客观新闻文章的风格写的。
- 给编辑的一封信或一篇专栏文章显然很有说服力。
- 这也是对智力的呼吁，所以你必须用证据来构建论点。
你的观点
- 对于这项任务，你正在为你的客户写一篇意见。
- 因此，它将由您的客户签名，您的客户的名字将出现在出版物中，作为撰写意见的文章。
- 你仍然可以用第一人称或第三人称写作，但请记住，你是在用客户的“声音”写作。
对该问题的研究和媒体对该问题的报道的证据:
对媒体报道该问题的出色研究。有效利用信息来推广你的案例。包括对已经出现在你的目标媒体渠道的文章或新闻报道的引用，阅读起来很愉快，等等。
明确识别非营利客户感兴趣的观点或主题。问题具有新闻价值且及时:
清晰有力地表达意见。参考主题出现在新闻来源中的目标位置或媒体中的当前新闻故事。意见与对你的非营利组织有重大意义的问题有关，具有很强的新闻价值。
观点文章的表达质量和基本原理:
出色的表达能力。出色地表达连贯有力的观点。适合目标媒体渠道的语言。基本原理表现出清晰的逻辑思维，表达良好，很好的支持。
书面决定的解释、理由和参考文献的质量
优秀有见地的内容。做出的决定和简洁的解释。广泛的阅读与优秀的参考。