研究型论文代写，市场营销相关：Research paper on ethical marketing

Individual Written Assignment: Research paper on ethical marketing issues in 1) a particular industry in China or 2) comparing the ethical marketing issues in an industry in China to the issues in that same industry in another country in the recent past (2021-2024)

IOM 304 ：CRITICAL ISSUES IN MARKETING

 Individual written assignment: Research paper on ethical marketing issues in a particular industry in China in the recent past (2021-2024) (or comparison of China and another country)

1. This individual written assignment comprises 60% of the final module mark in IOM 304.  The full mark of this assignment is 100 points.

• 30% of the mark will be awarded for the completeness of the discussion which means a comprehensive, critical discussion of at least two ethical marketing issues in an industry in China OR comparing the ethical marketing issues in an industry in China to the issues in that same industry in another country considered from a variety of perspectives and different stakeholders.
• 30% of the mark will be awarded for the quality and relevance of the references used as well as the effectiveness in using these references to develop/support their arguments/discussion.
• 30% of the mark will be awarded for the effective use of ethical decision making/ ethical marketing theories discussed in the class and/or textbook.
• 10% of the mark will be awarded for grammar, punctuation, and other conventions of English writing.

1. The individual written assignment must not exceed 3000 words (excluding title page, any tables or figures, references and appendices). 3 points or pro rata thereof will be deducted for every 100 words by which the work exceeds the maximum length. Whilst there is no minimum word count for this assignment, students should realise that it would be difficult to write an adequate research report such as this using fewer than 3000 words.
2. The report must be written in English.
3. If you wish to receive feedback on a draft of the individual assignment, please submit it to Dr Touchstone no later than May 12, 2023.  Submissions before this date are acceptable and recommended. Submissions will be read in the order received and any draft submissions after that date will not be reviewed due to time constraints.
4. DEADLINE:  This written assignment requires dual submission and must be submitted by 11:59 pm on Sunday, May 26, 2023 via dropbox on LMO for the online version and in hard copy to BS 514.
5. University policy on late submission will be followed unless there is an agreed extension which has been filed with and approved by Registry due to mitigating circumstances.
   1. 5% of the assignment marks shall be deducted from the assessment mark for each day including weekend days and holidays after the submission date, up to a maximum of five days.  Work assessed below the pass mark will not be penalised for late submission of up to five days.
   2. Work received more than five days after the submission deadline will receive a mark of zero.
6. All details must be included on the coursework cover sheet before submission.

Individual written assignment: Research paper

This research paper will provide information on the various ethical marketing issues (at least 2) in

• a particular industry in China

OR

• comparing the ethical marketing issues in an industry in China to the issues in that same industry in another country

in the recent past – 2021-2024.   In addition to discussing these ethical marketing issues, it is important to include information on how / if the government is addressing consumers’ concerns or if an industry self-regulatory body is charged with this task.

This paper will use secondary research extensively to create a comprehensive picture of these issues; no primary research is required. Students may NOT use the ethical issues from their own group’s case presentation or from any of the other groups’ case presentations.

Choice of industry must be finalised by end of Week 7 – email must be sent to Dr. Touchstone stating the particular industry and some initial findings on ethical marketing issues in this industry in China or in China compared to another country. Only after an approval email has been sent from Dr. T will your topic choice be considered finalised.

Guidance

As well as being available during regular office hours, the instructor is available to meet with students individually (for those not on campus, virtually) to discuss the assignment details. Students are also encouraged to seek assistance from the Reference Librarian for Marketing to discuss accessing appropriate secondary research using online databases.

Format of the individual written assignment

Your individual written assignment should make appropriate use of graphical representation, tables of data, etc. which are not included in word counts.  The report can follow any of the standard English research paper formats – these are easily found online.

• Title page:  include name and student number
• Introduction:  give background and overview of the industry and at least two typical ethical marketing issues
• Body: use secondary research to give a comprehensive understanding including a critical discussion of the ethical marketing issues in China in this industry or in China compared to another country in the recent past (2021-2024).  You should have examples from several companies in the industry which will indicate that this is indeed a trend.
• Conclusion:  You can either summarise your findings or suggest ideas for improving the handling of these ethical issues based on the way other companies have dealt with the issue.
• Appendices
• References:  make sure you include full details for all sources used in Harvard Referencing format – You must have at least 15 recent references from the past 3 years 5 months (2021-2024) that are from reliable media –not blogs or company websites.  Of these 15, 3 of them must come from academic journal articles.  If any information is reported from a Chinese- or other language source, the original Chinese or other language text must be included as an appendix along with the English translation of the information which is cited.

Any work submitted is subject to the University’s rules and procedures governing infringement of assessment regulations.

Directions on Referencing – Harvard Referencing System

Please follow this link from the University of Liverpool library:

https://libguides.liverpool.ac.uk/referencing/harvard

Additional information

Generative AI guidance:  It is permitted for students to use Generative AI to investigate possible ethical marketing issues in industries. It is not permitted to be used to write or revise the paper

.

Students are reminded that the following important information is published in the University Undergraduate Student Handbook:

• Lateness penalties
• Mitigating circumstances
• The marking criteria
• Progression
• Academic misconduct